‘The New Machiavelli’

Lord McAlpine’s views on dealing with the media:

“Another option is for the businessperson to learn the art of dealing with the media, using all the tricks that go with that trade – such as the false defeat: when a person seems to lose, in order to gain public sympathy, or the false triumph: where a person seems to win in order to appear strong – thus giving credibility to any number of dubious propositions that person may wish to make in the future. Neither of these ploys are examples of the use of true facts, rather of false facts given to the media to chew on, much as a dog chews on a bone. Another useful ploy is the false accusation. First, create a situation where you are wrongly accused. Then, at a convenient moment, arrange for the false accusation to be shown to be false beyond all doubt. Those who have made accusations against both the company and its management become discredited. Further accusations will then be treated with great suspicion. Always remember that people’s memories are very frail, remembering only both the high spots and the lows of a person’s career, and then seldom remembering accurately. People believe in the facts that it suits them to believe.”

Quote taken from “The New Machiavelli: The Art of Politics in Business” 1999 – you can read this quote yourself in the book by searching for ‘public sympathy’ on this page: http://www.amazon.co.uk/Machiavelli-The-Art-Politics-Business/dp/0471350958/

‘Lord McAlpine has so far received more money in compensation than the majority of the children who were actually raped and abused got.

Most of them got nothing at all because UK courts decided the children’s homes’ insurers were not liable.’

http://tompride.wordpress.com/2012/11/17/is-lord-mcalpine-going-to-sue-me-for-saying-this/#comment-10156

michael-gove-more-children-should-be-taken-into-care

ISN’T LIFE FULL OF LITTLE IRONIES EH?

THE RICH ARE OUR MISFORTUNE.

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8 Comments

Filed under Politics

8 responses to “‘The New Machiavelli’

  1. GSD owner

    OMG I’ve just looked at the link you gave.He actually wrote this book and the quotation is his own words.I don’t believe in coincidences of this kind, too extraordinary.He’s an expert in Media manipulation, a published author on the subject.This is far from a mere coincidence.It doesn’t smell right.Thanks for getting this information out.

  2. Ruffles

    Yeah this quote needs to be plopped into the mainstream somewhere where it can be seen by the millions.
    Drop it on Watson’s blog.

  3. Aidan

    From Popbitch’s weekly email –
    Poor old McAlpine, we can’t help
    but feel that his days as the subject
    of internet forum rumours are not
    over, despite his libel cases
    against BBC, ITV, Twitterers.

    This passage is from a politics book
    published in 2000, called The New
    Machiavelli. In it, the author
    gives advice on how to trick the
    media and use it to your advantage:

    “Another useful plot is the false
    accusation. First, create a situation
    where you are falsely accused. Then,
    at a convenient moment, arrange for
    the false accusation to be shown to
    be false beyond all doubt… Further
    accusations will then be treated with
    great suspicion.”
    pg 176, The New Machiavelli (2000)
    Author: Alistair McAlpine

  4. NM

    Brilliant. Can I put this on facebook?

  5. I wonder if anyone ever showed Steven Messham the extract from this book. Last I heard, he said that Alastair Mcalpine’s name was suggested to him by police. I Wonder who suggested it to them.

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